Britain's Got Talent
We built the official website for the 2008 series of Britain’s Got Talent, ITV's prime-time television show.
The challenge
Produce an exciting website as a powerful and effective accompaniment to the television series, extending the show’s brand and enhancing audience loyalty.
Our solution:
This high-profile site was built with extensive use of video and interactive content all delivered via our Snapper Web and Digital Asset Manager systems.
- Rapid publishing of video, image galleries, stories and blogs
- Comments board with extensive moderation and reporting facilities
- Social media links
- Online competitions
Key benefits
- Monetised video content with adverts delivered 'pre' and 'post' roll of clips
- Timed auto-publishing of content
- User registration integrated with ITV for 'Single sign on'
Results
- Traffic surge: web traffic on ITV.com grew by 21%
- More than 8,000 hours of video were watched on the site in one day alone
